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what is a Digital Strategy

 
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A digital strategy is a document that outlines an organization’s technology needs to guide digital transformation decision-making and optimize technology investments.  

An effective digital strategy is a roadmap for reaching your short-, medium-, and long-term digital transformation goals. It is a foundational plan that helps you determine which technologies to invest in and how to implement them for success.

How do you create a digital strategy?

Digital Boost 2.0 clients work with a qualified technology provider to create a digital strategy through a variety of activities, including:

  • Review of business strategy, corporate vision, and key initiatives with the senior leadership team.

  • Review and evaluate current technology strategy and roadmap, if it exists.

  • Review organizational impacts of any changes, including risk and change management processes.

  • Map the as-is state and design out the desired to-be end state.

  • Identify risks and recommend risk mitigation strategies and/or related risk activities.

  • Develop approaches for managing the change.

  • Develop high-level strategies for implementation.

What’s the value of a digital strategy for my business?

A digital strategy is critical for businesses today as technology adoption and digitization continue to accelerate. A digital strategy identifies problems and threats, leveraging technology to turn them into opportunities and strengths. It allows business leaders to avoid expensive mistakes and make informed decisions around technology.

While a digital strategy highlights the areas where technology solutions can enable businesses, it also helps teams reach a common understanding of their business landscape or problems.

The outcomes for developing a digital strategy include:

  • Build an aligned leadership team and technology department or organization.

  • Assess “as-is processes/functions” against the desired “to be future state”.

  • Complete analysis of the findings to explain how technical solutions could streamline processes and improve business operations.

  • Identify high-, medium-, low-priority changes and technical upgrades that could be implemented.

  • Build chronological steps to develop a technical/digital maturity view and timeline for implementation.