-- TechImpact’s Innovative Program Supports Digital Transformation --
SAINT JOHN, NB—First you plan the work, then you work the plan. That’s the message from TechImpact’s Digital Boost 2.0 program which provides funding to qualifying New Brunswick businesses to develop a strategy and roadmap for digital transformation. So far, more than 70 New Brunswick businesses have already taken advantage of this innovative program aimed at making businesses more competitive and resilient, particularly in the wake of the COVID-19 pandemic. The deadline to apply to the program is approaching, and any businesses interested in applying are encouraged to do so quickly.
The COVID-19 pandemic accelerated trends in a number of key areas, including ecommerce and remote work. But even before the pandemic, digital technologies were transforming business. New Brunswick businesses have opportunities to increase productivity, reach new markets and grow by embracing these new technologies, but many simply don’t know where to begin.
TechImpact, which supports the growth of the Information and Communications Technology (ICT) sector and increasing digital capabilities of businesses in Atlantic Canada, created Digital Boost 2.0 as a way to match experienced digital strategists based in Atlantic Canada with New Brunswick based companies seeking guidance for an effective digital strategy and roadmap. The Digital Boost 2.0 program provides 75 percent of the funding for a strategy, up to $20,000, thanks to funding from our partners.
MapleCure is one of the Digital Boost 2.0 participants. With a mission to promote the benefits and positive health impacts of maple syrup and New Brunswick maple products, they worked with one of the qualified technology providers, Second Spring Digital, to develop their digital roadmap.
“It has been a pleasure to work with the Second Spring team to develop MapleCure's digital strategy” said Éric Caron, Co-Founder of MapleCure. “Our roadmap is now optimized to ensure sales growth for MapleCure and our retailers. We feel confident taking our next steps with digital.”
“Atlantic Canada is home to a robust group of IT services firms that can help every business, from the smallest to the largest, with their digital projects, everything from ecommerce to cloud computing to enterprise software solutions and more” said Cathy Simpson, CEO of TechImpact. “Digital Boost 2.0 matches those companies with New Brunswick businesses that need help developing their digital roadmap and provides 75 percent of the funding for the project, up to $20,000. The goal is to help New Brunswick businesses embrace new technologies to boost their productivity, competitiveness and resilience. The deadline to apply is just around the corner so if you are considering applying, please do it soon,” she advised.
The Digital Boost 2.0 program follows the success of the first Digital Boost program, aimed at larger enterprises based in New Brunswick. More information about Digital Boost 2.0 and application forms are available at https://www.techimpact.it/digitalboost2.
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For information:
Cathy Simpson
CEO, TechImpact
(506) 650-2540
cathy.simpson@techimpact.it